Paul: Hopefully you don’t find those people too soon…we don’t find that kind of aspect inside of Airbitz, I know we at least…we strive to improve lives, although it’s actually a really tough thing when it comes to user interface design because there is two diametrically opposed goals, one is intuitive and the other is… what I would call ‘fluid’, and the two actually aren’t necessarily… they’re almost on two axes in the sense that if you make something obvious, like you put it right in front of the user, make it very very obvious, it tends to take more steps to do something. As an example, if I…if I make one big button on the screen that says “Log In” and another button that says “Create Account”, that’s an example, and there’s two gigantic buttons on the screen and there’s nothing else, that’s intuitive right, that’s pretty intuitive, now that means that I have to click Log In and then I get another screen that says “Enter Your User Name”, okay I enter my user name and then I hit “Next”…”Now Enter Your Password”, and you hit Next, you’ve tapped…how many times have you tapped the button just to enter your user name and your password to log in?
Paul: You’ve probably had two or three unnecessary taps, but it’s intuitive, it’s very obvious. Now if you pollute the first screen a little bit more and you say “Well I’m going to create an account, here’s a text field to log in, and then there’s the button to actually log in”, it’s more fluid because I can enter what I need to enter and hit “Go” and I’m logged in, but it’s not as intuitive, so they’re fairly diametrically opposed and it’s a really tough balance to find and we definitely struggle amongst ourselves at Airbitz on a weekly basis like how intuitive do we want to make something versus how fluid do we want to make it once you have a person that knows what to do. Who do you alienate? The person that knows what to do versus the person that’s trying to figure out what to do? And they’re very different goals. For example, a website like Bitcoin Progressive is designed to help a brand new user get started with bitcoin. I veteran would be bored by the information.
John: In the future the machine will be able to tell, this is the person’s first time using this or their second or third or one thousandth time, and it will adjust accordingly or morph to…but that’s a fascinating discussion about the difference there and the fine line.
Paul: Exactly, and I think that might be what you’re experiencing in things like Yahoo or…you’re a person that knows where things were like you know like “Hey this is where it was, I’m used to that”, and now what they’re thinking, they’re starting to think “Well we want to get more new users and these people that have used these other platforms that are not Yahoo, how do we bring them into the fold?” Well they potentially have to alienate some of their old users in order to bring something that’s familiar and intuitive to the new users and then you…you got to upset somebody, and it’s really hard to find that balance.